By Celene Mesa

Mobile Marketing is quickly becoming a preferred channel to help build customer bases and foster loyalty.

Simply stated, mobile marketing is communicating with your customers through their cell phones.

As you go through your day, notice that wherever you are – someone is looking at their phone. At work, in line at the store or the movie; on the bus, someone is looking at their phone. Take advantage of people’s interest and curiosity by presenting your business through your phone.

I suggest a business start simply with SMS. SMS stands for: Short message service, which is a text with 160 characters or less.

Text messages are safe and spam free, and are sent to willing participants only.

A customer or client base must be created. iZigg, for example, provides this to it’s users in an easy to use format.

To get customers added to your database, they need to OPT In.

Signage is the most common choice.

Here’s an example:

A restaurant or salon can place signage strategically for optimum viewing.

They need to invite with value-added incentive, for example, offer a special.

The signs need to be simple and inviting.

A restaurant can say: Text SODA to 90210 to receive a FREE Soda with your order today. (min. $3) A sample response from the restaurant is on the image in this post.

A salon can offer a discount: 10% off your service today!

Messages can only be sent to those whom have opted in to receive them.

Using an offer of value will reap the most benefit.

Think to yourself (biz owner): what would I like or consider “worth” giving my cell phone#?

As your business grows its iZigg database – they can send instant rewards or offers in real time. This is the first time that real time marketing can bring immediate action.

Try sending a lunch special at 11 am to your list and watch the clients come!

In keeping with the guidelines created by the Mobile Marketing Association, SMS can be sent to customers who have opted in ONLY. See www.mmaglobal.com for more.

This stops cell phone spam. Each new text sent must give the option to opt out. See the sample message in the phone above. When STOP is received into the iZigg database for the cell #, the system will automatically end SMS submissions.

Join the revolution now. Add mobile marketing to your advertising efforts.

To learn how you can participate in the MOST EXPLOSIVE industry since the introduction of the internet, contact Kai Pei at (858) 779-9220 TODAY!

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